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This new collaboration is underpinned by Disney’s award-winning Clean Room technology and proprietary BridgeID, along with Viant’s Household ID.

A coalition of digital pioneers and entertainment innovators have emerged from stealth mode to unveil Connyct, bringing together a team of proven innovators in viral platforms, music streaming, hit television, and scalable technology.

Bratislava-based SuperScale, a video game business analytics startup, has secured an investment round of $1.2 million to support the launch and expansion of its SuperPlatform.

Urban Outfitters,  a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture, is flipping the script on holiday stress with its multi-channel Happy LOLidays campaign.

Heineken has hacked music events across the world to deliver a hidden message, encouraging people to minimise phone use on the dance floor and to be more present during memorable moments.

Loop Earplugs has partnered with integrated creative agency, Impero, to build awareness of its new Loop Dream product in the US market.

The entertainment industry now has a powerful new weapon in the fight against deepfakes. Mind Over Media, an innovative AI startup, has announced a strategic partnership with DeepTrust, a player in deepfake detection, to safeguard creative intellectual property and brand integrity.

Turntable Labs, the company behind the new social music platform Hangout, announced an extended seed round totalling $8.2 million ahead of its public launch.

Virtue has appointed two dynamic talents to its APAC team, reinforcing the agency's drive to build brands from inside culture

The sponsorship deal, brokered alongside media agency TMWI, brings together premium content that audiences love with Furniture Village’s brand.

Singapore-based AI toy startup Haivivi has launched BubblePal, a groundbreaking interactive toy powered by AIGC technology - the first of its kind worldwide.

Golf improvement startup Shot Scope, has raised $8.5 million Series B funding round led by Guinness Ventures with $4 million investment.

A partnership with Helios Sports and Entertainment would offer an opportunity for IFC and Proparco to jointly address a long history of limited financing in Africa's creative sectors, including sports and entertainment, and catalyze private sector development in the region.

EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

Luscid, a software platform that helps brands deploy sponsorship and marketing budgets through data-driven insights, has secured $1.2 million in seed funding. 

Skydance Media (Skydance) and Paramount Global (Paramount), have entered into a definitive agreement to form “New Paramount” - a next-generation media and technology leader.

This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

With Bandsintown event listings now directly integrated into Spotify, artists can reach the right fans - while they're listening - driving better engagement and stronger sales for their live events around the globe.

Created by Soko, the core of the campaign is the fusion of English, Portuguese, and Spanish, reflecting Anitta’s diverse origins and global appeal.