Marketing Report
Spotify partners with Bandsintown to boost live music discovery

Spotify partners with Bandsintown to boost live music discovery

Bandsintown, a live event discovery platform, has announced its partnership with Spotify to boost concert and festival discovery worldwide, empower more artists, and enhance fan experiences.

With Bandsintown event listings now directly integrated into Spotify, artists can reach the right fans - while they're listening - driving better engagement and stronger sales for their live events around the globe.

The partnership comes at a time when artists and venues face rising costs and increased competition, with 150,000 more concerts in 2023 than in 2022, based on Bandsintown data.

As fans continue to demand authentic, community-driven experiences, Bandsintown and Spotify are teaming up to bridge the gap and ensure every artist gets their deserved spotlight with Spotify having increased impressions for live events across its platform by 10x in the last 12-months alone.

Fabrice Sergent, co-founder and managing partner, Bandsintown: "Bandsintown is on a mission to help artists get discovered and sell out shows. With Spotify on board, we are bringing artists and fans closer in a world where every show counts, and every fan matters.”

Already trusted by over half a million musicians, the free Bandsintown for Artists platform gives artists full control of their event listings, providing a more complete and accurate pipeline of data to Spotify.

By simply linking their Spotify profiles and publishing their shows on Bandsintown, artists can instantly amplify their reach through Spotify's live event listings now available on several key surfaces across the platform, including artist pages, the dedicated Live Events Feed, and the Now Playing View.

Jon Ostrow, Associate Director, Growth & Discovery, Live Events, Spotify: "Our partnership with Bandsintown reinforces our commitment to help artists connect with and monetize their fanbases. With more concert listings and data directly sourced from artists, this integration gives artists more control to update their tour schedules on Spotify and ultimately improves the fan experience of discovering and purchasing tickets.”