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The campaign marks a shift in how the brand connects with consumers, focusing on informal, shared experiences rather than traditional luxury cues, with a particular emphasis on younger audiences.

The campaign, Life is a Beautiful Sport, positions tennis as an influence that extends beyond performance, shaping attitude and identity in a contemporary context.

The campaign, Find What’s Within, highlights the organisation’s emphasis on building confidence and supporting individual growth through its programmes.

The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

The initiative is designed to reinforce the brand’s positioning around hydration science and performance, while targeting the next generation of football athletes.

The move brings its Classic Light and Garage Beer Lime variants into a bottled format described by the brand as part of its broader focus on traditional beer consumption occasions.

The campaign, titled “If You’ve Worried”, is built around the idea that many mothers question whether they are doing enough for their children.

The work continues the brand’s broader creative platform and focuses on reinterpreting contemporary food culture through a more informal lens.

The work appears across several high-traffic digital out-of-home sites, with the Outernet among the key locations used for the 3D execution.

The creative approach extends across print and digital formats, showcasing Bonduelle’s ready-to-eat product range positioned for different consumption occasions, including work, on-the-go meals, and spontaneous eating moments.

The agreement was negotiated by Bountiful Cow and will feature the brand’s on-pack “Yog Squad” characters in Showcase Cinemas’ Totally Tots screenings, a programme designed for pre-school audiences and family viewing.

The work forms part of KPN’s broader Better Internet platform, developed to extend the company’s role beyond connectivity into addressing the social impact of digital life.

The campaign introduces a creative platform called Unexpected Doubles, developed by LePub, which uses surprise player pairings to encourage spontaneous social interaction on and off the court.

The campaign introduces two films, Effortless Good Taste and It’s About Time, which draw on Electrolux’s heritage to demonstrate how its products simplify domestic routines through design and functionality.

The film brings together figures including David Beckham, Florian Wirtz, Lauren James, Vinícius Júnior, Alexia Putellas and Mohamed Salah, placing fan behaviour at the centre of the narrative.

The initiative responds to ongoing repatriation flows by positioning returning workers as a valuable talent pool, while aiming to translate that recognition into employment and entrepreneurship pathways.

The campaign supports Mazda’s re-entry of the MX-5 into the South African market and demonstrates how AI-native production tools are being used to streamline commercial filmmaking while maintaining creative control and brand consistency.

Developed with independent creative shop Ugly Agency, the initiative centres on a Change.org petition supported by a multi-channel rollout across film, print, social media and experiential activations.

The initiative is structured as a six-part content series distributed across Dr. Squatch’s owned and paid social channels.

The initiative follows a sharp rise in reports of misogyny and violence against women, including cases involving manipulated or fabricated images, according to data from SaferNet Brasil.

The initiative addresses the widespread use of passive language in reporting cases such as stalking, abuse and femicide, where the perpetrator is often omitted from headlines and narratives.