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The resulting Havas Play:able offering will use iion’s Playable Creator Studio to develop branded experiences across gaming, digital and social environments.

Supermassive will work with XPENG on its local brand platform, creative work and model launches.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

The campaign introduces the idea of fishame – the embarrassment or discomfort some people experience when eating fish because of its smell, mess or frozen format – and positions Sealord as a brand that makes seafood easier to enjoy.

The appointments take effect immediately, with both executives reporting to Managing Partner Megan D'Audney, who has led the agency since February.

Outdoor retail brands in New Zealand are adjusting their advertising strategies as competition intensifies for a large and commercially valuable audience of outdoor enthusiasts, according to data from Nielsen.

The appointment strengthens Bastion Aotearoa’s position in the local market after recent structural changes within the group.

Getty Images has partnered with New Zealand Media and Entertainment (NZME) to license images from its flagship publication, The New Zealand Herald.

The move expands Havas Media Network’s presence across Australia and New Zealand and supports the rollout of Converged.AI, the group’s AI-driven, data-powered operating system. Kaimera will operate as Kaimera, a Havas Company under Havas Media Network.

The partnership aims to develop a fresh approach to how Haier communicates its design and product philosophy to audiences in Australia and New Zealand, ahead of a broader campaign scheduled for the summer tennis season.

Fronted by the endearing characters Bev and Barry, the campaign shifts the narrative from storage as a last-minute necessity to a life-enhancing solution that helps people make room for what truly matters.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

This renewal reaffirms the ongoing partnership between Nielsen and New Zealand’s Television Broadcasters Group, comprising Television New Zealand (TVNZ) and Sky Network Television (including Sky Free, formerly Warner Bros. Discovery NZ).

The campaign builds on the fact that one in four vehicles on New Zealand roads is a Toyota, suggesting that any intersection could double as a real-life advertisement for the brand.

The leadership change marks a new phase for the agency group, as it continues to focus on integrated operations and growth across data, technology, and automation.

Alongside a refreshed look and feel now rolling out, the first tactical campaign under the new platform challenges industry convention – highlighting MAS’s preference for Full Area Replacement House Insurance.

It reflects Omnicom’s commitment to flexibility, innovation, and deep specialization, adapting to an ever-changing landscape and ensuring it delivers the best fit solution for clients.

To highlight the need for better meal planning to stop food waste and help households save money, TBWA\NZ brought food waste to life - quite literally - by turning neglected ingredients into brutally honest food critics.

The campaign includes OOH, press and social, and is supported by a ‘making of’ film that talks to how the agency cultivated the bacteria for the purposes of the photo shoot.

Hopeful Monsters will manage all creative communications for the brand, driving demand for all-inclusive stays and positioning Club Med as a bucket list destination for the ANZ market, supporting the brand’s mission to create unforgettable holiday experiences.

TBWA will service the account from its offices in Melbourne and Auckland, overseeing all strategic and creative output across Kraft Heinz’s diverse portfolio of brands, including Heinz, Gravox, and Wattie’s.