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Prime Video and Ogilvy unveil campaign turning Italian grannies into spies
During Lucca Comics and Games, from October 31st to November 3d, several balconies in the historical center of Lucca, from piazza Duomo to Piazza San Francesco, were turned into espionage headquarters.
Italian startup WordLift and Breadcrumbs join forces to accelerate growth in AI-driven SEO space
Italian startup WordLift, has partnered with U.S.-based Breadcrumbs to strengthen its position in the rapidly growing AI sector by integrating Breadcrumbs' Italian team and leveraging their international expertise.
Retailor Media and PubMatic partner to provide programmatic retail media capabilities to advertisers in Italy
The new partnership is providing advertisers with access to a broad range of commerce data and inventory and facilitating more precise targeting for commerce media campaigns via PubMatic’s Convert platform.
Italian foodtech startup Foreverland raises €3.4m to revolutionize the chocolate world with carob
Foreverland, the Italian startup that invented a sustainable carob-based chocolate alternative, has raised €3.4 million in a seed round just one year after its founding.
Azimut strengthens support for Italian Alps Blockchain with €105m investment
Azimut, an independent global group in asset management, wealth management, investment banking and fintech, has completed €105 million investment in Alps Blockchain.
Volkswagen electrifies the Vatican's vehicle fleet
The vehicles are part of the decarbonization strategy of the VCS, aiming to make the Vatican fleet climate-neutral by 2030.
The Italian gaming market will reach $31.4 billion by 2028, report
Italy has a mature gaming market as compared to its other counterparts. In terms of gaming regulation, Italy has been one of the most active countries in Europe.
Hivestack and Clear Channel partner for programmatic digital out of home (DOOH) in Italy
In Italy alone, Clear Channel owns 800 digital screens of which over 500 are stationed across the popular cities of Rome, Milan, Naples, Florence, Vicenza, Padua, Verona, Brescia and Genoa.
GreenIT and Copenhagen Infrastructure Partners to develop floating offshore wind farms in Italy
The plants will be located on average roughly 30 km off from the coast and have an overall capacity of approximately 2 GW.
Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home in Italy
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.
Eni announces the incorporation of Eni Sustainable Mobility, its new mobility transition company
The company is vertically integrated along the entire value chain, bringing together services and products that support the energy transition and accelerate the path to net zero emissions throughout their entire life cycle.
fifty-five expands European presence with new Milan office, appoints Alessandra Bosco to lead consultancy
fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, announced the opening of its tenth office in Milan.
Paramount+ set to launch in Italy
This launch, followed by Germany, Austria, Switzerland and France in the coming months will bring Paramount+ to all major European markets by the end of the year.”
First BorgWarner fast charging stations installed in Italy
The first units of BorgWarner's new fast-charging station, Iperion-120, have been installed by the Italian service provider Route220 and are ready to support drivers of electric vehicles on their journeys in Italy.
Sasol Chemicals achieves sustainability milestone at three largest European sites
Sasol Chemicals, a business unit of Sasol Ltd, has earned certification from the International Sustainability and Carbon Certification (ISCC) system for its three largest manufacturing facilities in Europe.
FILA chooses Havas Sports & Entertainment Italia as advisor
Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.
Hearst Magazines International launches print edition of Harper’s BAZAAR Italy
Hearst Magazines International has launched the print edition of Harper’s BAZAAR Italy, further expanding the iconic fashion brand’s digital, social and experiential presence in the Italian market.
MINISO opens new store in Naples, Italy, further strengthening its presence in European markets
Lifestyle retailer MINISO announced it has unveiled its latest store in Naples, Italy. This marks the third store that MINISO has opened in the country in less than a month, following the successful opening of two others in April.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
Dentsu Italy’s creative service agencies become a Benefit Corporation
Italy was the first European country to introduce a legal framework that defines a ‘Benefit Corporation’ as a legal entity with detailed requirements.
Italian flour companies launch campaign to promote premium organic flours
ITALMOPA, the Italian Association of Millers, established in 1958 and with more than 80 flour companies from across Italy, has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina.
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