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PubMatic broadens global footprint with the appointment of Franck Lewkowicz as Country Manager, France
Franck comes to PubMatic with over 20 years’ experience in media and advertising in various leadership roles in sales and client services.
GroupM appoints Alexandra Chabanne to lead France operations
Chabanne will focus on the ongoing transformation of GroupM France by capitalizing on the value GroupM brings to advertisers, across the entire media investment landscape.
MiQ acquires French Media Governance MarTech Company Grasp
This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.
Paris-based startup Hivebrite secures $37m to expand global community engagement platform
Hivebrite, a community management platform, has raised a $37 million Series B funding round. This latest funding highlights the growing demand for Hivebrite’s product and its leadership in the community-building industry.
Azerion acquires digital advertising tech firm Hawk
Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.
WPP opens new campus in Paris
The WPP Paris Campus has been designed to accommodate evolving work styles and promote innovation.
French startup Teale secures €10m to become the European leader in mental health
Parisian Digital mental health platform Teale, has raised €10 million second round of funding in Series A, to provide mental health benefits to employees and employers, promoting workplace well-being.
French clinical-stage biotech Abivax secures €75 million for product development
The funds raised will support the continued development of its lead drug candidate, Obefazimod, as a treatment for ulcerative colitis and other chronic inflammatory diseases
[Marketing Week] Bob Koigi: Towards sustainable advertising
As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.
Automotive firm Doyen Auto accelerates its digitalization with iO
Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.
[Startup Interview] Julien Morin, CEO, Wiboot, France
Wiboot is a French-based startup that combines IOT and AI different stacks in a single integrated platform, allowing professionals to create rapidly their application and maximize their return on investment.
France Télévisions, M6 and TF1 groups announce the liquidation of SALTO
Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.
Nielsen launches Ad intel service in France
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.
TotalEnergies and Air France-KLM sign agreement to supply sustainable aviation fuel for 10 years
This sustainable aviation fuel will be produced by TotalEnergies at its biorefineries. It will be made available to Air France-KLM Group’s airlines, mainly for flights departing from France (in accordance with French legislation) and the Netherlands.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Nathalie Pons appointed Chief Impact Officer at Havas Village France
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Bostik opens Ideal Work showroom in Paris, France
Bostik, the adhesives segment of Arkema, announced the opening of the Paris showroom of Ideal Work, an Italian specialist in high-added value decorative flooring technologies, which the Group acquired in 2020.
Paramount+ announces expansion into France and Germany
Paramount+, the global streaming service from Paramount Global has announced that the service will arrive in France on December 1, followed by Germany, Austria and Switzerland on December 8.
Global marketing firm Rosie Labs launches operations in France
Rosie Labs, the global marketing collective, has announced it is extending its international reach and building up its Web3 practice with the opening of a new Paris-based office in the historic Le Marais district.
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