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According to the benchmark, the cost of reaching 1,000 viewers varies by more than 60 times across the locations analysed.

The event will feature chief marketing officers, industry experts and marketing professionals discussing the trends shaping the profession in 2026 and beyond. Participation is free and open to a global audience.

The collaboration will see Fertiberia supply up to 150,000 tonnes annually of its Impact Zero crop nutrition solutions by 2030, covering around 400,000 acres of farmland used to grow ingredients for brands such as Lay’s, Doritos, Ruffles and Cheetos.

The expansion comes as Spain continues to position itself as one of Europe's more dynamic economies, creating opportunities for international brands and the agencies that support them.

An independent international jury selected Laurence Herbert based on her strategic leadership and contribution to business transformation and sustainable growth.

VGP needed more than a campaign. They needed a dynamic visual identity capable of working across 16 countries, multiple stakeholder groups, and a wide mix of channels, from print and OOH to digital and film.

The partnership will focus on connecting the brand with a new generation of travellers while driving bookings and engagement across the US, Australia and Europe.

Created by St Luke’s, the campaign shifts attention from destinations themselves to the feelings associated with travel, aiming to inspire travellers while reinforcing Heathrow’s extensive route network.

At the headquarters of Tony’s Chocolonely in Amsterdam, Marketing Report sat down with Rory Sutherland for an extended conversation following his keynote.

The collaboration focuses on strengthening operational control, transparency, and privacy as Colruyt Group develops its media offering.