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[eMarketer] Netflix leads in usage, but are viewers paying up?

10-03-2022 | 07:29:00
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.

[eMarketer] Streaming services are rapidly branching out and bundling up

09-03-2022 | 07:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.

[eMarketer] Retailers look to membership programs to spur growth

08-03-2022 | 08:07:10
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.

[eMarketer] How content creators expand their influence beyond social media

04-03-2022 | 07:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.

[eMarketer] Last-mile fulfillment is the latest priority for retailers

03-03-2022 | 07:08:00
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.

[eMarketer] What digitally savvy Gen Z consumers expect from brands

02-03-2022 | 07:31:00
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.

[eMarketer] Spotify will widen lead over Apple podcasts despite controversy

01-03-2022 | 08:03:54
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.

[eMarketer] Brands step up efforts to reflect diversity in their products and spending

28-02-2022 | 15:44:25
Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done.

[eMarketer] YouTube is the number one US app for shorter videos

25-02-2022 | 07:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long

[eMarketer] Amazon’s grocery business experiences growing pains

24-02-2022 | 13:59:11
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.

[eMarketer] Southeast Asia sees the fastest digital sales growth in the world

23-02-2022 | 07:43:37
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.

[eMarketer] Walmart’s diverse portfolio allows it to maintain steady growth

22-02-2022 | 07:22:46
Walmart Inc. reported quarterly earnings and growth above analysts’ expectations as it managed to withstand inflationary pressures and higher costs, per a company release.

[eMarketer] Luxury products US shoppers buy in-store

18-02-2022 | 08:56:00
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.

[eMarketer] Ecommerce shoppers are moving to mobile

16-02-2022 | 06:55:31
US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.

[eMarketer] Where to reach livestream viewers on social media

15-02-2022 | 16:20:00
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.

[eMarketer] Digital brokers expand offerings to revive retail investor buzz

11-02-2022 | 09:30:50
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.

[eMarketer] Amazon has a larger advertising business than YouTube

08-02-2022 | 07:01:49
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.

[eMarketer] Chinese big tech takes lead in metaverse technologies with AR/VR patents

07-02-2022 | 10:00:00
Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.

[eMarketer] Google’s massive ad growth fueled by retail spending

04-02-2022 | 08:02:26
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.

[eMarketer] Social networks that have excelled at holding users’ attention

02-02-2022 | 06:46:38
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.

[eMarketer] Swelling returns force retailers to rethink the shopping experience

28-01-2022 | 07:59:05
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.

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