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TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.

The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.

Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.

That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.

More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.

Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”

Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.

This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.

This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.

More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.

TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.

Nearly every smartphone maker except Samsung and Apple is reporting lower shipments in Q2 even as consumers continue to splurge on pricey phones, per Ars Technica.

CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.

US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.

Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.

Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.

The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app.

Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.

TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.

That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.

Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.