[eMarketer] Possible growth areas for TikTok

TikTok parent company ByteDance filed for a “TikTok Music” US trademark, per Insider, potentially positioning the social media juggernaut as a player in the music streaming space and pitting it against Spotify and Apple.

TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.

According to eMarketer, TikTok has the advantage of being a cross-platform service accessible across iOS and Android devices and on the web. This gives it access to TikTok’s 1 billion active users and makes it possible to expand its services ecosystem.

While various competitors scramble to copy TikTok’s success, it could flip the script and similarly emulate competing services in a range of areas, securing future user growth and engagement.

Read the full eMarketer article here

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