Marketing Report

Tagresults

[eMarketer] US businesses explore innovative payment options post pandemic

08-09-2021 | 16:20:03
US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020.

[eMarketer] Smartphone shipments to hit 1.37 billion in 2021 driven by premium 5G handsets

07-09-2021 | 16:16:56
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.

[eMarketer] The number of US paid digital audio subscribers on an upward trajectory

02-09-2021 | 17:04:29
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.

[eMarketer] Pay TV faces an uncertain future in Canada

31-08-2021 | 12:24:34
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers

26-08-2021 | 13:13:07
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending

[eMarketer] Implications of China’s Personal Information Protection Law means for marketers

25-08-2021 | 15:02:02
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.

[eMarketer] Latin America’s retail ecommerce sales move to mobile devices

20-08-2021 | 13:18:34
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.

[eMarketer] Facebook new approach to privacy

17-08-2021 | 16:32:37
Facebook seems to be acknowledging that it needs to fundamentally transform how its advertising business targets consumers.

[eMarketer] How telehealth is shaping modern medicine

13-08-2021 | 16:08:00
Telehealth gave millions of US adults access to care services in 2020.

[eMarketer] Amazon commands lion’s share of US retail ecommerce sales

12-08-2021 | 16:29:31
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

[eMarketer] US telecoms bet on 5G to grow market share

11-08-2021 | 15:55:00
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.

[eMarketer] Lifestyle brand consumers now keen on sustainability

05-08-2021 | 16:30:52
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.

[eMarketer] Global fintech funding hits historic levels

28-07-2021 | 13:06:00
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.

[eMarketer] Amazon and Twitter set eyes on cryptos

27-07-2021 | 15:51:40
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.

[eMarketer] Mixed fortunes for story ads

22-07-2021 | 13:05:10
Stories have become a popular venue for social media advertising, but there are already signs of a spending plateau.

[eMarketer] US news outlet shift to subscription model in revenue diversification drive

08-07-2021 | 16:55:43
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.

[eMarketer] Social commerce in US exceeds $30 billion, China still king

07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.

[eMarketer] Shopify new platform enhances checkout and storefront tools

06-07-2021 | 13:11:42
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.

[eMarketer] Payfac model reshaping payments ecosystem

02-07-2021 | 16:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.

[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021

01-07-2021 | 10:37:55
In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.

[eMarketer] Livestreaming e commerce takes shape in US

29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.

Featured