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The partnership aims to strengthen campaign planning and performance tracking by embedding Nielsen’s insights within WPP’s Open Media Studio (OMS).

This new industry innovation is an interoperable ecosystem for partner measurement that will bring together a diverse set of key brand, sales, attention, and conversion metrics within the Nielsen ONE platform for the first time.

Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.

A number of series with smaller libraries of episodes punched above their weight on the overall list.

This further cements Nielsen’s position as the authority in cross-platform competitive intelligence, offering a more comprehensive view of CTV ad spending.

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping solution that will provide enhanced data to the market.

This renewed agreement secures the continuation of Nielsen’s comprehensive audience measurement services, serving as the trusted currency for the Danish television market, through to 31 December 2029.

Women’s football is on track to become one of the world’s top five sports by 2030, with the majority of its fanbase projected to be female, according to a new report from Nielsen Sports in collaboration with PepsiCo.

According to Nielsen, the multi-year agreement reinforces the organizations shared commitment to delivering comprehensive insights into what audiences are watching across broadcast, cable, and streaming.

In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences.

With Gracenote Nexus Auto, OEMs can seamlessly deliver highly visual and hyper-personalized sports experiences that facilitate easy access across different platforms and content types.

The report, which surveyed leading global marketers, identified three trends in advertising, providing crucial insights to deal with an uncertain and constantly changing marketplace.

The new quarterly report provides the most comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies will have an essential view of opportunities to connect with consumers across ad-supported platforms ahead of the 2025 TV Upfronts.

AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their computers, almost an hour more than all U.S. adults.

Over the past several years, advertising investment in the travel and accommodation sector has surged, marking a powerful rebound from the pandemic's devastating effects on global travel.

With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming.

Nielsen will sync the Acxiom Real ID into the Nielsen ID system so that agencies and marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media.

With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ecosystem that is more nuanced and multifaceted than ever before.

The report delves into the number of active FAST channels in key markets, the amount of available content and FAST program level metadata including type, genre, recency and exclusivity.

With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.

This enhanced integration allows advanced audiences created within TransUnion’s TruAudience platform to be seamlessly shared to and measured by Nielsen ONE, the company’s cross-media measurement solution.