ReachTV taps Nielsen for ad measurement of live sports and original content in airports

ReachTV, the home of live sports and TV for over 50 Million travelers a month, and Nielsen, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad performance across 90+ airports in the U.S.

With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming.

ReachTV will also integrate Nielsen Media Impact, so buyers can build more effective media plans, connect with the right audience, and improve return on media investment.

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach.

Paul Krasinski, Chief Strategy Officer, ReachTV: “ReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400+ gates and 750+ venues in airports and 500M+ mobile/connected devices. As consumers watch live sports and original content throughout the airport journey – from a restaurant, to the gate, to the in-flight experience via wifi, Nielsen is capturing our ‘on the move’ audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first to market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis.”

Amilcar Perez, Chief Revenue Officer, Nielsen: “In the evolving digital landscape, where there are more options than ever, advertisers must be able to quickly discover, evaluate, plan and execute personalized interactions with consumers with efficiency. Integrating ReachTV into Nielsen ONE Ads unlocks a significant piece of the consumer puzzle, providing much-needed clarity of the Travel Consumer Audience, and ultimately helping advertisers make the most informed decisions as they plan and measure their cross platform and publisher campaigns.”

Nielsen continues to innovate to measure consumers wherever they view content and ads. Nielsen’s measurement is powered by person-level data from panels of and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.

www.nielsen.com

www.reachtv.com

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