FOX Television Stations and Nielsen extend multi-year measurement agreement

Nielsen, a global player in audience measurement, data, and analytics, has announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets.

The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.

In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media Advanced Audiences are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.

Patrick Paolini, EVP Sales, FOX Television Stations: “We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics. Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”

Paul LeFort, Managing Director, Nielsen’s Local TV business: “Our long-standing partnership with FOX Television Stations is among our most valued. The expansion of our partnership to capture incremental streaming audiences and activate our new Local Advanced Audiences solution, demonstrates Nielsen’s commitment to the Local TV industry. This agreement highlights FOX’s dedication to leading the charge in Advanced Audiences and comprehensive measurement across all platforms. We look forward to supporting their continued success in the years to come.”

www.nielsen.com

www.foxcorporation.com

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