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Carlsberg UK creates beer-proof hats for England fans watching Euros in new campaign
Inspired by this insight, Fold7 set out to create for Carlsberg the ultimate football fandom accessory: a Carlsberg-branded beer-proof hat.
Carlsberg Marston’s Brewing Company is the new official lager partner for Aston Villa FC
Served in all concourse and hospitality concessions from the start of the 2024/25 season, CMBC will also support the installation of new bars and facilities across the stadium as part of the wider development of offerings at Villa Park.
Brooklyn Brewery and film director Spike Lee collaborate to create global campaign
The new campaign is another example of Carlsberg Group’s strategic investments to accelerate growth in the premium beer segment.
Carlsberg releases limited-edition beer to celebrate outgoing Liverpool FC manager Jürgen Klopp
To mark the departure of legendary Liverpool FC manager Jürgen Klopp, Carlsberg has teamed up with Erdinger Weissbräu to release a limited-edition celebratory beer - one for every official game he has been in charge of the Reds.
Carlsberg Group and WWF targets wetlands to safeguard water resources
Established in 2023, the partnership between Carlsberg Group and WWF is the starting point for a process aiming to rejuvenate vital wetland ecosystems and replenish local water resources to ensure basin sustainability.
Carlsberg Asia partners with Grab to promote responsible drinking
Carlsberg Asia has announced the signing of an agreement with Southeast Asia’s everyday superapp, Grab, for a strategic partnership that aims to transform how consumers enjoy their beer.
1664 Blanc launches new wave of global campaigns
The latest Good Taste with a Twist (GTWT) campaign will evolve Rue 1664 and act as a gateway to inspire a brand lifestyle and culture that embodies the new modern Francophile in the 1664 brand world.
Carlsberg launches ‘curious’ global integrated campaign
The new campaign follows consumer research that uncovered a universally recognised human truth: the best things in life come to the curious.
Carlsberg renews partnership with Liverpool FC for ten years
The inking of this agreement will bring the partnership to 42 years, and reiterates its standing as the longest partnership in Premier League and club history.
Carlsberg Sweden's new investment set to capture carbon dioxide to put bubbles in beer
The investment will contribute to an even more efficient use of resources in the business and lead to 120 fewer truck transports each year.
Carlsberg delivers on commitments to cut value chain emissions
Having targeted a 15% reduction versus 2015, it has since delivered a 16% reduction.
Carlsberg Sverige drives progress towards a zero carbon footprint by investing heavily in electric trucks
Carlsberg Sverige has continuously been working to reduce the carbon footprint in all parts of the business, driving local actions and results towards Carlsberg Group’s ambition for a ZERO Carbon Footprint.
Danish Carlsberg brewery saves 1 billion litres of water with new technology
Almost two years ago, Carlsberg Denmark broke grounds on its new water recycling plant. Since then, by recycling 90% of all process water from production, the brewery has saved almost 1 billion litres of water.
Carlsberg Group commits to UN Women’s Empowerment Principles
Carlsberg Group has signed the guiding principles on women’s empowerment and gender equity, further cementing the company’s Diversity, Equity & Inclusion commitment.
Carlsberg Group concludes Together Towards ZERO programme, exceeding targets on carbon and water
The resulting ambitions for a ZERO Carbon Footprint, ZERO Water Waste, ZERO Irresponsible Drinking and a ZERO Accidents Culture set quantitative targets to be achieved by the end of 2022.
Carlsberg Sweden invests in electric transportation
Carlsberg Sweden has been working continuously to reduce the carbon footprint in all parts of the business.
Carlsberg signs Power Purchase Agreement with renewable energy company Better Energy
Carlsberg's new PPA contributes progress on two targets under the brewer's ambitious new ESG programme, Together Towards ZERO and Beyond (TTZAB):
Carlsberg Research Lab invents a new breeding technology to develop the crops of the future
FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.
Carlsberg Group targets net zero carbon emissions by 2040 as part of new ESG programme
These include a roadmap to achieve net zero carbon emissions across the entire value chain by 2040, from the barley in the fields to the beer in hand.
Carlsberg makes bio-based and fully recyclable bottles available to consumers
In its largest pilot to date, Carlsberg Group has revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time.
Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”
Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”