Marketing Report
Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”

Somersby launches new Global Brand Equity Campaign, “Best Shared with Friends”

Danish brewing company Carlsberg Group’s brand Somersby has unveiled a new Global Brand Equity Campaign dubbed “Best Shared with Friends.”

The campaign is set in the Somersby Garden in the brand’s refreshingly optimistic universe.

At the center of the campaign is a group of friends who, in a playful and lighthearted way, serve Somersby (of course served over ice!) to greet new friends in their garden. The campaign highlights the playfulness, optimism and welcoming attitude of the brand.

The campaign is created by &Co and Insider Films and shot on a beautiful vineyard in South Africa.

Ana Milicevic, Global Brand Director, Somersby: “We are excited to launch new campaign(s) and support markets for upcoming season with a lot of content reinforcing playful & optimistic, warm & inclusive values of our wonderful Somersby world.”

In addition to the Global Brand Equity Campaign, the brand has also launched the new Somersby AFB campaign “Same same, but different” and a launch campaign for their new Somersby Passionfruit & Orange variant.

www.somersby.com

www.carlsberggroup.com

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