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Patel joins Kantar after serving as Africa Director of Research at Mobile Digital Insights (MDI).

Based on those findings, Landor repositioned the brand around the promise of providing "the gas that warms your home with the service that warms your soul."

Rather than replacing existing research methods, Bastion Vantage is intended to complement them by providing continuous insights into culture, sentiment and emerging behaviours.

The activation forms part of Nuii's strategy to build brand engagement beyond traditional retail channels by creating experiences that connect consumers with the brand.

The organizations also reaffirmed that GARM, which WFA discontinued on August 9, 2024, will not be re-established or replaced by a similar initiative.

Mary Brannan will oversee the development of both established and emerging client accounts while managing the agency's client services function.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

The projects, which launched alongside a broader transformation of McLaren's trackside facilities, are designed to support the team's operational and commercial ambitions.

The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

The report argues that while AI has become a standard part of the creative process, long-term advantage depends on using audience participation and cultural signals to guide creative development.

Working alongside Tom Munckton, Executive Creative Director of Fold7Design, Matt Hennell will lead the agency's growth strategy and help shape the future direction of the business.

The research found that nine in 10 respondents said their agencies are either central to their commercial success or make a meaningful contribution to business performance.

Alongside the research, the agency has introduced an AI-powered diagnostic tool designed to help organisations identify reputational risks that may affect commercial performance.

According to Kantar, the ranking includes both brands founded with sustainability as a core proposition and established companies that have incorporated sustainability into their wider brand strategies.

Global branding agency JKR and marketing data and analytics company Kantar have released a report examining how customer experience contributes to brand equity.

If the tournament helps create even a small shift from “my country is succeeding” to “Africa is succeeding”, it could become one of the most powerful brand-building moments the continent has seen.

Kantar has announced the winners of its 2026 Blueprint for Brand Growth Awards, recognising 13 brands during a ceremony held with Microsoft at the Cannes Lions International Festival of Creativity.

The study builds on more than a decade of the group's Meaningful Brands research and shifts the focus from measuring brand relevance to identifying the drivers behind consumer choice.

The report highlights continued strength in sectors such as oil and gas and banking, while also pointing to growing divergence across industries as changing consumer behaviour, labour market pressures and economic conditions reshape the market.

FutureBrand operates both as a brand-focused capability within McCann and as an independent business within the Omnicom Branding ecosystem.

Effie Worldwide has released the 2025 Effie Index, its annual ranking of the world's most effective marketers, brands, agencies and agency networks based on results from Effie Awards competitions around the world.