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Kantar has announced the winners of its 2026 Blueprint for Brand Growth Awards, recognising 13 brands during a ceremony held with Microsoft at the Cannes Lions International Festival of Creativity.

The study builds on more than a decade of the group's Meaningful Brands research and shifts the focus from measuring brand relevance to identifying the drivers behind consumer choice.

The report highlights continued strength in sectors such as oil and gas and banking, while also pointing to growing divergence across industries as changing consumer behaviour, labour market pressures and economic conditions reshape the market.

FutureBrand operates both as a brand-focused capability within McCann and as an independent business within the Omnicom Branding ecosystem.

Effie Worldwide has released the 2025 Effie Index, its annual ranking of the world's most effective marketers, brands, agencies and agency networks based on results from Effie Awards competitions around the world.

For the first time in a long time, I realized that my academic past gave me an insight relevant to today’s discussions around the use of AI in the creative branding business.

On capturing “market share” in a world that doesn’t exist, yet determines everything.

New econometrics data from Independent Marketing Sciences indicates that out-of-home advertising generates the highest return on investment for luxury brands compared with other media channels.