Fold7Design appoints Matt Hennell as Managing Director

Matt brings experience from Uncommon Creative Studio, where he served as Managing Partner

Fold7 has appointed Matt Hennell as the first Managing Director of Fold7Design, the agency's design and brand division, as it looks to expand the offering and support future growth.

Matt Hennell joins from Uncommon Creative Studio and will report to Ryan Newey, Founder and Chief Creative Officer at Fold7. Working alongside Tom Munckton, Executive Creative Director of Fold7Design, Matt Hennell will lead the agency's growth strategy and help shape the future direction of the business.

Leadership role supports growth plans

Matt Hennell brings experience from Uncommon Creative Studio, where he served as Managing Partner. He joins Fold7Design as the agency strengthens its focus on brand design and creative services.

Ryan Newey, Founder and Chief Creative Officer at Fold7: "Design has always been integral to Fold7, but appointing a Managing Director for Fold7Design marks a deliberate step in scaling our ambition for it. In a world drowning in AI-generated mediocrity, the need for real craft and truly remarkable design has never been more urgent. Matt has a reputation for blending a deep respect for the creative process with a strong commercial acumen and we are delighted to be welcoming someone of his calibre into the Fold family."

Focus on design and commercial growth

Tom Munckton, Executive Creative Director of Fold7Design: "In our new MD, we've found someone who matches our creative ambition and brings the operational and commercial rigour needed to scale it. I couldn't be more excited to partner with him to shape what's next."

Matt Hennell: "Fold7Design is an ambitious team with a fierce desire to do definitive work. Too often, design agencies create guidelines and brand propositions that look good on paper but weren't built to be effective in the real world, where brands must work in increasingly complex environments. What's different here is that the team genuinely understands how to bridge that gap. It's been a real pleasure getting to know the folk at Fold7, the opportunity to join at this inflection point and help accelerate the studio's growth was impossible to turn down."

www.fold7design.com

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