Marketing Report


[Column] Michiel Frackers: Apple says sorry and Microsoft concludes record CO2 contract

13-05-2024 | 12:15:00
There is one place where they are happy this weekend with all the publicity around Joost Klein and the Eurovision Song Contest and that is at Apple.

[Column] Michiel Frackers: A gigaton industry: CO2 removal

06-05-2024 | 12:45:00
Decarbonization, the removal of carbon, has become a critical tool in the fight against climate change, but it also shows promise as a means of global economic acceleration.

Apple cuts greenhouse gas emissions in half

01-05-2024 | 09:58:59
The milestone marks important progress on the journey toward Apple 2030, the company’s ambitious goal to become carbon neutral across its entire value chain by the end of this decade.

[Column] Michiel Frackers Microsoft and OpenAI have the upper hand, will Google and Apple join forces

25-03-2024 | 14:00:00
Microsoft embeds and attracts a lot of top talent for its AI-strategy; do Apple and Google answer by bundling Gemini into iPhone?

Apple introduces transcripts for Apple podcasts

19-03-2024 | 09:22:44
With transcripts, users can read the full text of an episode, search the episode for a specific word or phrase, and tap on the text to play the podcast from that point in the episode.

Apple is the world's most valuable brand, report

18-01-2024 | 11:07:00
Apple has achieved exceptional brand value growth this year, increasing by $219billion (74%) to U$517 billion, reclaiming its title as the world's most valuable brand.

[Column] Michiel Frackers: OpenAI gives Google, Amazon and Apple a hard time and Elon Musk had a tough month

04-12-2023 | 06:02:00
Over a hundred million people use an OpenAI service each month, and annualized revenue is over $1.3 billion, a first step toward possible market dominance.

Nokia and Apple sign long-term patent license agreement

04-07-2023 | 17:38:04
Nokia has announced it has signed a new patent cross-license agreement with Apple which will replace the current license that is due to expire at the end of 2023. The terms of the agreement remain confidential between the parties.

Apple experimenting with AI generated language

24-03-2023 | 09:42:37
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation concepts.

Tech downturn slashes billions from value of world's top brands, report

18-01-2023 | 17:01:00
Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.

[Marketing Week] Bob Koigi: The making of the Apple behemoth

15-12-2022 | 11:00:00
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.

Apple spent almost $100 billion innovating its products over the last 5 years, research

09-12-2022 | 15:40:29
Apple has for years sustained its position among the top tech companies serving a wide range of customers through innovative products and services that seem to meet emerging market demands.

[eMarketer] Twitter squares off against Apple

01-12-2022 | 15:02:58
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.

[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential

23-11-2022 | 13:05:00
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.

[Marketing Week] Bob Koigi: The battle for brand value

09-11-2022 | 15:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Apple, Microsoft and Amazon are the world’s best brands, Intebrand report

04-11-2022 | 14:53:40
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.

[eMarketer] Apple to launch satellite distress service for iPhone 14 this fall

14-09-2022 | 15:24:27
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.

[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps

17-08-2022 | 14:00:00
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.

[eMarketer] Apple, Amazon, Meta, and Google spend $35 million on antitrust lobbying

22-07-2022 | 16:20:01
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.

[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch

10-06-2022 | 08:02:22
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.

[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers

03-06-2022 | 08:24:54
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.