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A phone under the Christmas tree for my teenager? Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire to fulfill this wish and their concerns about digital uses.

LePub, powered by Publicis Groupe, is delighted to unveil a significant empowerment in its Amsterdam leadership team with the strategic appointment of Eileen Owen Tan as the new Managing Director of LePub Amsterdam.

Umasankar will lead the Groupe’s IT teams around the world, and head Re:Sources, Publicis’ shared service backbone that builds consistency and synergies across the Groupe’s tools and systems.

For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones.   

Heineken has hacked music events across the world to deliver a hidden message, encouraging people to minimise phone use on the dance floor and to be more present during memorable moments.

Nikki will oversee global integrated Power of One accounts and work closely with respective global client leads to elevate client performance.

Working in collaboration with Accenture and Publicis Groupe, the company’s new platform will enable faster, more efficient creation of personalized text, images and videos—helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.

With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their products consumers’ top choice in online and offline shopper ecosystems.

The Meal Deal Tacover. The campaign urges UK shoppers to break out of their habitual same-old lunch routine and ask themselves if a sandwich, crisps, and a drink can truly be considered a ‘meal’.

On International Beer Day, Heineken has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together.

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital campaigns.

The appointment will see Nestlé entrusting Publicis Media China to manage its media requirements including media planning and buying for social and mobile as well as performance media in China.

At the 71st edition of the Cannes Lions International Festival of Creativity, the following Lions were announced at the penultimate Awards Show.

From tech titans promising the creation of new worlds, and destruction of old industries, to legacy companies using AI as a catch-all solution, everyone has a prophecy to push. And as can be seen here, each claim is bigger and bolder than the last.

The ad, which spans TVC, press, OOH, radio, social, and digital display, continues the platform’s mission of demonstrating that no matter who you are or how you travel, a P&O Ferry is always a more enjoyable experience.

In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term ESG commitments.

With the brand purpose of breaking free from traditional gaming constraints, Guardians del Dorado democratizes access to digital entertainment. Leveraging WhatsApp as its platform, the game transcends socioeconomic barriers, reaching a diverse audience.

The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximising return on investments and achieving better business results.

Publicis has undergone a period of sustained momentum over the past years, thanks to its unique model adapted to the needs of some of the world’s leading companies, its unmatched capabilities and the depth of its talent bench.

The wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.

The campaign’s core objective is twofold: repurpose abandoned fishing nets as basketball nets while nurturing love of the game for aspiring young female basketball players across India.