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As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

The appointment aligns Ogilvy with a league whose origins are closely linked to the World Cup, having been established to support the United States’ successful bid to host the 1994 tournament.

Imogen Coles becomes head of influence, EMEA; Rachel Porter steps into the role of head of influence strategy, EMEA

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

She will oversee Advertising, PR, Social and Influence, Customer Experience, and Consulting, with a mandate to strengthen client value, develop talent, and drive growth across the market.

For Ogilvy Paris's Global Creative Directors Yann-Gaël Cobigo and Thibault Michal, leading global brands is a matter of mindset, not geography.

Vega will oversee the creative direction and output across all of Ogilvy’s clients and capabilities in its largest region, representing brands such as The Coca-Cola Company, Unilever, Verizon, IBM, SC Johnson, Workday, and Mastercard.

The move includes the launch of an AI-enabled Experience Hub in Lima, which will integrate creative, strategy, production, influencer marketing, CRM and data under one operation.

At the helm is Matthieu Elkaim, President and Chief Creative Officer, who champions “creativity with purpose”, ideas that are culturally relevant, socially impactful, or simply entertaining enough to spark genuine conversation.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

The campaign highlights the challenges businesses face as they shift from experimental pilots to large-scale AI solutions.

Since returning to Ogilvy Paris three years ago in the role of President and CEO, Plassard has focused on redefining Ogilvy Paris’s core expertise, accelerating transformation while preserving its strengths, and building a diverse, boundary-pushing talent bench.

With half of Spanish families spending less than 10 minutes on breakfast, Bimbo’s latest move is not just a product upgrade — it’s a toast (yes, pun intended) to reconnecting over the most important meal of the day.

Ogilvy Group UK will be tasked with strengthening Comic Relief’s place in the fabric of culture and society and ensuring Red Nose Day 2026 captures the hearts and minds of the nation.

With over 25 years of experience in strategic roles, Shona began her career at Ogilvy Paris in 1995 before rising through the ranks in several WPP group entities.

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

Commencing in July, the partnership will see the team at Ogilvy PR manage strategic communications activity for Tourism New Zealand in Australia, including earned-first creative campaigns and brand storytelling.

She began her career at TBWA/Media Arts Lab working with Apple, then returned to Paris to join Marcel, later continuing her journey at Publicis Conseil.

 “Vaseline Verified” for Vaseline, created by Ogilvy Singapore, won a Grand Prix in Health & Wellness.

This unique project aims to explore the creative possibilities offered by artificial intelligence and to imagine the most suitable and innovative solutions.

The entire creative team will report directly to Juan P. Moreno and Javi Senovilla, as well as to Roberto Fara.