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The acquisition strengthens Maison BETC’s capabilities in a sector where bespoke events represent high-value communications opportunities for premium brands.

The move will expand Havas Play’s capabilities, enhancing the network’s ability to deliver creator-driven content, live activations, and culturally relevant experiences in music, sport, gaming, fashion, and lifestyle.

The agreement names Havas Health as BrightInsight’s sole global agency partner, combining healthcare strategy and creative services with a compliant digital health platform designed to support patients after prescription.

The move consolidates ownership within the Bolloré group structure and increases Compagnie de l’Etoile des Mers’ influence over the communications network.

The firm, founded in 2019, employs more than 50 professionals across offices in Madrid, Barcelona, and Brussels.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

Beginning in March 2026, the programme offers part-time roles in Sydney and Melbourne across the agency’s social, content and advocacy teams.

The move expands Havas Media Network’s presence across Australia and New Zealand and supports the rollout of Converged.AI, the group’s AI-driven, data-powered operating system. Kaimera will operate as Kaimera, a Havas Company under Havas Media Network.

The appointment strengthens the networks’ ambition to present a unified presence across markets.

The move expands the capabilities of Havas Play, enhancing its creative, production and experiential expertise at a time when demand for immersive brand activations continues to grow.

The partnership marks Havas’ commitment to using creativity to drive community impact and civic engagement.

The move strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, and supports the group’s Converged.AI strategy aimed at helping brands manage transformation challenges.

The move brings together specialist capabilities under a single structure designed to operate within culture and strengthen audience engagement.

The quarter showed mixed performance across regions. North America led the way with 7.4% organic growth, boosted by double-digit expansion in Havas Health.

With combined billings of 20 billion US dollars, the venture immediately ranks among the world’s largest media investors.

The company attributes this momentum to robust client wins, continued investments in artificial intelligence, and strong performance in North America.

Tidart will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce proposition, Havas Market.

In this interview with Marketing Report, Fabio, discusses how the agency is redefining creativity with offerings that resonate both regionally and globally and the trends shaping creativity in the Middle East.

Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.