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DoubleVerify has expanded its DV Authentic AdVantage solution to Meta and TikTok, extending access to a platform designed to combine media quality controls, campaign optimisation and independent measurement within a single offering.

The collaboration comes as advertisers face increasing complexity across digital platforms.

The updates form part of a broader effort to ensure that users under 18 are placed in age-appropriate environments, with enhanced enforcement tools, expanded geographic rollout, and additional support for parents.

The findings underline widening performance differences across platforms as automation, AI integration, and retail media continue to reshape digital advertising dynamics.

The connectors, powered by Meta’s ads model context protocol server and command line interface, provide a secure, authenticated link to live campaign data.

The initiative presents Instagram as a platform that elevates everyday moments into something worth sharing.

The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.

 This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals.

Meta’s new solutions are built to optimise campaigns and deliver greater efficiency across the customer journey.

IAS’s new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.

Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).

News Media Canada, the Canadian Association of Broadcasters and CBC/Radio-Canada have applied to Canada’s Competition Bureau to investigate Meta’s abuse of its dominant position, as evidenced by its decision to block news content from its digital platforms in Canada.

Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.

Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.

Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.

Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.

Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.

This isn’t the first time Meta pulled out the “ban-all-news” threat in response to legislation giving publishers negotiating power.