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The strongest brands are not simply recognised because of what they say. They are recognised because of what they are.

For the first time in a long time, I realized that my academic past gave me an insight relevant to today’s discussions around the use of AI in the creative branding business.

On capturing “market share” in a world that doesn’t exist, yet determines everything.

VENGEAN has developed an international brand communication for eyes + more. In Germany a campaign has been launched following campaigns in Belgium and the Netherlands. We speak with Linda van de Wiel, Director Marketing & Communications at nexeye, and Bram Holzapfel, co-founder and Executive Creative Director of VENGEAN.

It’s lights out for the traditional advertising giants. While the large networks, out of necessity, merge and consolidate, a new reality is emerging

International creative director, film director, and modern artist Thomas Ritter, has joined VENGEAN, further expanding the international creative branding agency's expertise.

Annis is known for standout international work for leading brands such as Coca-Cola, PepsiCo, Singapore Airlines, and Philips Domestic Appliances (now Versuni).

When done well, a business strategy isn’t a dusty PowerPoint slide, it’s a living promise. And promises need to be seen, felt, and experienced. This is where branding comes in.

Contrary to the old saying “seeing is believing,” the truth is closer to we see what we believe.