Criteo expands retail media partnership with Loblaw

The agreement enables Criteo to sell display advertising placements across newsletters from Shoppers Drug Mart, PC Optimum and PC Express

Criteo has been appointed a preferred demand partner for Loblaw Advance, expanding advertiser access to the retailer's email advertising inventory across Canada. The agreement enables Criteo to sell display advertising placements across newsletters from Shoppers Drug Mart, PC Optimum and PC Express.

The partnership extends the reach of Loblaw Advance, the retail media division of Loblaw Companies Limited, by giving brands and agencies access to loyalty-linked audiences through Criteo's commerce media platform.

Partnership targets Canadian shoppers

Loblaw Advance is supported by more than 18 million active PC Optimum loyalty members, approximately 2,500 store locations, an e-commerce business and around 25 million opted-in marketing emails sent each week.

Under the agreement, Criteo will act as a direct sales agent for Loblaw Advance email display inventory, providing advertisers with additional opportunities to reach Canadian consumers through retail media campaigns.

Companies focus on retail media growth

Janine Flaccavento, Senior Vice President, Retail Media, Americas, Criteo: "Loblaw Advance has built a powerful retail media business, and their decision to select Criteo as a preferred demand partner reflects the strength of our capabilities and relationships in this market. Together, we're creating new opportunities for brands and agencies to reach Canadian shoppers with greater relevance and scale, while helping advance the retail media opportunity in Canada."

Leanne Gibson, Senior Vice President, Loblaw Advance: "Loblaw Advance is focused on building high-quality, measurable retail media solutions that help advertisers connect with Canadian shoppers in more relevant ways. Criteo brings established commerce media expertise, strong agency and brand relationships, and the demand capabilities to help more brands activate through our loyalty-linked email channels. This partnership allows us to extend our sales reach while maintaining the quality, control and trusted execution standards that define Loblaw Advance."

The companies said the partnership reflects their shared focus on expanding retail media opportunities in Canada and providing brands with additional ways to reach shoppers through loyalty-based digital channels.

www.criteo.com

www.loblawadvance.ca

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