Marketing Report
Skin care brand StriVectin selects 5W Public Relations as the PR agency of record

Skin care brand StriVectin selects 5W Public Relations as the PR agency of record

5W Public Relations, an independently owned PR firms in the U.S., has been appointed as the public relations Agency of Record for StriVectin, the scientifically formulated, clinically proven skincare for all skin types, tones and ages.

The heritage brand will be an addition to the Beauty team's growing roster and will further their track record for supporting the evolutions of legacy & emerging brands by executing award-winning strategies. 

A leader in skincare for the past 20 years built on biomedical research and scientific integrity, StriVectin is known for their disruptive science and targeted solutions for aging and changing skin. The brand validates 100% of their finished formulas through independent clinical testing, prioritizing proof, and never settling for anything less than real, visible results.

This marks the beginning of the partnership between StriVectin and 5WPR as they set out to elevate the brand's awareness and deepen its positioning as a leader in scientific skincare.

The 5W team will drive strategic storytelling for core products, innovation, and company at-large, reinforcing the brand's scientific formulas evidenced by powerful clinical credentials, testimonials and before and after results. 5W's approach will amplify this narrative through impactful thought leadership, unique media & consumer activations, and strategic alignments, all with the goal of broadening the brand's consumer base.

Dara Busch, Co-CEO, 5WPR: "Our Beauty division has a tremendous track record in supporting major players in the skincare space as well as leading multi-faceted programs that build consumer awareness and drive unprecedented buzz. As StriVectin looks to us to tap key editorial and beauty opinion leaders, we look forward to further solidifying the brand as a leader redefining the science of skincare and expanding our Beauty team's roster within the category."

Anncy Rowe, CMO, StriVectin: "We are so pleased to bring 5WPR onto the brand as our strategic PR partner. This will be a critical year for the brand as we reintroduce it to key opinion leaders in the competitive clinical skincare space.  I have no doubt that our partnership with 5WPR will help us elevate the storytelling behind some of our most iconic skus, like TL Neck, as well as hero our cosmeceutical heritage in a differentiated way."

Considered to be the partner of choice for some of the best-known brands in this sector, the beauty PR team at 5W is known for bringing competitive results.

 Whether we are working to put a mature beauty brand back in the spotlight, launching an indie beauty brand into mass retail or introducing a top-selling international brand to the U.S. marketplace, 5W is dedicated to connecting brands to professional ambassadors and structuring beauty PR programs that will generate millions of media impressions, drive enormous buzz, and create thought leadership opportunities and celebrity influence.