Marketing Report
PR Global Network expands to Sweden boosting African brand presence in Nordics

PR Global Network expands to Sweden boosting African brand presence in Nordics

In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.

The firm said in a statement that this partnership amplifies PRGN's capabilities and opens new opportunities for African brands looking to expand their footprint in Sweden and the broader Nordic market.

Andy See, President, PRGN: "The addition of Aspekta not only further expands PRGN's global footprint but also adds a team with valuable client experience to our global network. PRGN is more geographically diverse than ever, and Aspekta's broad experience and expertise further strengthens the ability of our network of agencies to support our clients globally, and we proudly welcome them to our organization."

The newest PRGN member, Aspekta AB, is a full-service public relations agency focused on crisis communications, brand building, sustainability, public affairs, investor relations and financial communications. The agency utilises its broad range of services across multiple industries, including life science, transport and energy, packaging, real estate and construction, food and the public sector.

Linda Molin, CEO and partner, Aspekta: "We are thrilled to have joined PRGN. Our membership will give us an even better opportunity to serve our clients. The systematic exchange of knowledge and experience within the network will also greatly contribute to developing Aspekta's management and employees."

Founded in 1994, Aspekta's 17 employees are based in the Öresund region, with offices in Malmö and Copenhagen. The firm's key clients include, Bona, Duni, Ependion, The European Spallation Source (ESS), Midsona, and Trelleborg Group.

Gilbert Manirakiza, CEO, The Newmark Group, a PRGN member in Africa: "The addition of Aspekta AB to PRGN, a network where The Newmark Group is an active member covering several African countries, presents a significant opportunity for collaboration between Sweden and Africa. Sweden, home to innovative global brands, holds immense potential as a market for critical sectors such as tourism, agriculture, and technology. This partnership signifies an exciting prospect for unlocking the African market for Swedish brands while enhancing the global scalability of companies operating on the continent. We eagerly anticipate teaming up with the exceptional Aspekta team to foster mutually beneficial partnerships and drive positive impact across both regions."

PRGN is an international network of independent public relations agencies spanning over 50 countries worldwide. Committed to excellence and collaboration, PRGN members work together to deliver comprehensive PR and communication solutions to clients across diverse industries and markets.