Marketing Report
Ella Resorts appoints Finn Partners as UK PR agency

Ella Resorts appoints Finn Partners as UK PR agency

Global independent marketing and communications agency, Finn Partners, has been appointed by Ella Resorts to lead its ongoing public relations strategy in the United Kingdom.

Finn Partners will execute a communications plan that will initially focus on tactics to generate coverage and awareness to showcase the luxury hospitality brand’s eco-chic resorts in Rhodes; Elissa Adults-Only Lifestyle Beach Resort and Helea Lifestyle Beach Resort.

Bringing together a combination of traditional Rhodian architecture and a warm, contemporary style, Elissa and Helea Lifestyle Beach Resorts are the ideal destination for the ultimate relaxing break in the Greek sunshine for every type of traveler from couples and families to group of friends.

 With luxurious rooms, wellness offerings steeped in Greek traditions at Ella Wellness & Spa and Michelin starred chefs creating bespoke menus at the hotels’ restaurants, the properties offers exceptional service and quality from the moment guests arrive.

FINN will also work on a PR strategy for the launch of two additional Ella Resorts properties in the islands of Crete and Corfu planned for 2024/25.

Panos Almyrantis, Chief Development Officer, Ella Resorts: ‘We are excited about collaborating with the FINN Partners team, leveraging their extensive expertise and communication strategies. Our aim is to enhance brand awareness for Ella Resorts by showcasing the distinctive features of each property and what sets us apart in the luxury resort market in the Mediterranean. With Finn Partners’ profound understanding of PR, marketing, and the travel industry in the United Kingdom, we are confident in our joint efforts to highlight the key aspects of our Rhodes resorts. Additionally, we anticipate exploring opportunities to collaborate whilst expanding portfolio across the Greek islands and the Mediterranean region, as we embark on new projects.”

Amy Skelding, Managing Partner, Finn Partners: “We have deep and in depth knowledge of Greece, luxury hospitality and sustainable travel so these  two exquisite properties in Rhodes truly are a PR sweet spot. They capture the culture and heritage of the destination, whilst offering guests exemplary service and renowned Greek hospitality. We have been appointed at a pivotal time for the brand with new openings on their way, so led by our superstar Vice President Panos Papadopoulos, the team will be utilizing their extensive networks to enrich the Ella Resorts brand and ensure that 2024 will be a record-breaking year for the resorts.”