Marketing Report
Aviation consultancy firm Skytrail appoints FINN Partners as its UK PR agency

Aviation consultancy firm Skytrail appoints FINN Partners as its UK PR agency

Global independent marketing and communications agency, FINN Partners, has been appointed by Skytrail, an aviation consultancy, to lead on a three-month PR campaign.

Skytrail’s offerings include seat allocations, commercial whole plane charter flights for tour operators and groups, plus private jet and helicopter charters for VIP and personal travel. An approved partner for easyJet tour operator allocations now in its ninth year, Skytrail’s goal is to provide an integrated experience for clients, acting as an extension of the easyJet team.

Specialising in brand building and communications, FINN Partners’ primary objective of this PR campaign will be to enhance and amplify Skytrail’s brand visibility amongst the travel and aviation industry through media relations and thought-leadership pieces, and to develop an aligned social media strategy for the brand across all platforms.

Colin Williams, Managing Director, Skytrail: “This is our first foray into the PR and comms sphere and we are excited to tell our story to our key stakeholders via the media and beyond.”

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners: “We’re thrilled to be working with such a well-respected brand within the aviation industry and look forward to demonstrating all of the incredible achievements of Skytrail in the build-up to their 10-year anniversary next year.”

The account will be led by Louise Pepper, Vice President in FINN’s London office.

The FINN Partners UK Travel portfolio also includes destinations such as Iceland, Dubai, Antigua and Barbuda, The Bahamas and brands including Travelzoo, Intrepid, and Accor.