Wall of Entertainment taps Chronicle for YouTube

Under the agreement, Chronicle will use its audience simulation models to analyze thousands of audience segments and identify viewers most likely to engage with the programmes.

Wall of Entertainment has entered a multi-series partnership with audience simulation platform Chronicle Media to support audience acquisition and channel growth for two influencer-led game shows on YouTube.

The collaboration will see Chronicle's AI platform identify and expand organic audiences for Substitute Teacher and House Rules, two series produced by the UK-based digital entertainment studio as it expands its presence in the United States.

AI platform targets audience growth

Under the agreement, Chronicle will use its audience simulation models to analyse thousands of audience segments and identify viewers most likely to engage with the programmes. The platform will also manage channel optimisation and audience growth across YouTube and other social media platforms.

Substitute Teacher, hosted by actor and creator Charles Brockman III, has already launched, while House Rules, hosted by musician and creator Laro Benz, debuted on July 16. Both series are available on Tubi in the United States.

Partnership supports US expansion

Aaron Sisto, Co-Founder and CEO, Chronicle: "Reaching the right audience is everything in the creator economy and that's exactly where Chronicle goes to work. Joivan, Percelle and their team have built one of the most consistent track records of premium YouTube content, combining undeniable talent with formats that genuinely resonate with younger viewers. Our platform helps them find those viewers, grow them and keep them coming back. As Wall of Entertainment expands into the U.S., we're thrilled to help them turn that momentum into measurable, organic audience growth."

Joivan Wade and Percelle Ascott, Co-Founders, Wall of Entertainment: "We've spent over a decade proving that premium formats built around creator talent can travel; 12 billion views across our catalogue has shown that. The challenge in the U.S. isn't the content, it's connecting it to the right audience at the right moment. Chronicle solves that problem. 'Substitute Teacher' and 'House Rules' are exactly the kind of shows that win when they find their audience and now they will."

Two creator-led formats

Substitute Teacher is a comedy game show set in a classroom, where contestants compete in trivia and physical challenges to earn the title of class valedictorian. The series is executive produced by Joivan Wade, Percelle Ascott, Jonny Paterson and Charles Brockman III, with Wade and Ascott directing all four episodes.

House Rules features two couples competing in a series of household-themed challenges. It is executive produced by Joivan Wade, Percelle Ascott, Jonny Paterson and Laro Benz, with Wade and Ascott also directing the series.

Chronicle said Wall of Entertainment joins a growing group of production studios and content creators using its platform, including Simple Alien and CC0 Studios.

www.wallofentertainment.com

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