Tagresults
Wall of Entertainment taps Chronicle for YouTube
The collaboration will see Chronicle's AI platform identify and expand organic audiences for Substitute Teacher and House Rules, two series produced by the UK-based digital entertainment studio as it expands its presence in the United States.
YouTube ad growth slows as rivals gain ground
The latest Platform Insights: YouTube report estimates YouTube's advertising revenue reached $40.4bn in 2025, up 11.7 percent year on year.
Brave Bison boosts boxing reach with iVisit deal
The agreement will see Brave Bison manage the league’s digital video strategy, audience development and live event streaming operations.
Meta and Google Search outperform ad forecasts
The findings underline widening performance differences across platforms as automation, AI integration, and retail media continue to reshape digital advertising dynamics.
WPP Media and Google launch AI-powered YouTube solution
The solution focuses on two key areas: channel curation and creative versioning, making YouTube campaigns faster and more effective.
Premium CTV drives stronger attention than YouTube, report
Video Advertising Bureau has released research comparing Premium Video platforms and YouTube on connected TV, concluding that premium environments deliver stronger co-viewing, attention and session length.
YouTube creator marketing rewards long-term investment, report
The report, titled The Ultimate 2026 YouTube Creator Marketing Playbook, positions YouTube as a durable performance channel whose value extends well beyond initial publication.
WPP Media deepens YouTube insight integration
The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.
Heineken's YouTube series toasts to local pubs
Produced in collaboration with local pub and bar owners and their customers across eight countries, this eight-episode series is a heartfelt tribute to the pubs and bars that bring people together, one beer, one connection at a time.
Social media drives UK brand discovery
The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.
[Interview] Patrick Edlefsen: YouTube is Germany’s biggest TV channel
At DMEXCO 2025 in Cologne, Bas Vlugt spoke with Patrick Edlefsen, Managing Director DACH at Channel Factory. Since May, Edlefsen has been leading the region and shares his enthusiasm about the role and his market.
YouTube tops TV viewership for third straight month, Nielsen report
YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.
World Animal Protection marks YouTube anniversary with plea to end elephant captivity
But as YouTube celebrates this anniversary, World Animal Protection is calling attention to the deeper—and darker—reality behind the video's setting: the suffering of wild animals held in captivity.
Simpli.fi expands omnichannel offering and streamlines execution for advertisers across platforms with YouTube TV
Simpli.fi's YouTube TV solution enhances advertisers' ability to deliver seamless, omnichannel campaigns by incorporating YouTube TV's brand-safe content into their broader programmatic solutions.
Netflix set to surpass YouTube in video revenue in 2025, report
Netflix is projected to have over 340 million paying subscribers in 2025, with more than 600 million users benefiting from its content.
YouTube launches campaign on the opportunities in the creative industries
The film itself spotlights the range of professionals that bring live music to life, highlighting how many individuals behind the scenes are needed for musical performers to put on a gig.
Nielsen launches deduplicated YouTube CTV campaign measurement in India
Nielsen, a global player in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.
YouTube Music and Spotify drive the growth of the streaming services sector, report
The report reveals a significant rise in music service adoption, increasingly driven by formats like podcasts and audiobooks alongside music.
African Union and Google Africa launch campaign to celebrate the creative economy
In celebration of Africa Month,YouTube creators across Africa are invited to share short videos capturing their unique perspectives using the #DiscoverMyAfrica hashtag.
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