Marketing Report


[Column] Michiel Frackers: Harari: For the first time, no one knows what the world will look like in 20 years

18-03-2024 | 12:48:00
Yuval Noah Harari was a guest on Stephen Colbert’s late night talkshow, leading to an unexpectedly relevant conversation for that time of the day on network television.

YouTube is the most popular video service, report

14-03-2024 | 08:20:00
YouTube's continued growth as the top video service provider in key markets, has been fundamental to the growth of the sector's lead over paid video content.

Nielsen expands YouTube Connected TV ads measurement in 11 countries

09-02-2024 | 07:53:44
Nielsen ONE Ads is the company’s cross-platform campaign measurement product suite which provides deduplicated audience reach and frequency metrics.

[Column]: Henri Lessing: Why YouTube Shorts could be the TikTok Killer

06-11-2023 | 12:52:00
TikTok, Instagram, and YouTube are all vying to become the dominant player in the world of vertical videos.

Triton Digital announces YouTube integration with podcast metrics

17-10-2023 | 14:10:00
Triton Digital, the global technology and services player to the digital audio, podcast, and broadcast radio industries, has announced its data integration with YouTube.

[Ghana] Actress Yvonne Nelson relaunches Heels & Sneakers TV series on YouTube

28-09-2023 | 08:02:00
After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

Ghanaian actress, Yvonne Nelson, joins top YouTube MCN, Age Africa

26-09-2023 | 10:42:00
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

[Column] Henri Lessing (AGE Media): The Magic of Love Brands

24-08-2023 | 12:16:00
With the upcoming F1 race on Sunday, August 27th in Zandvoort, I would like to share this remarkable YouTube video with you

[Age Media] Discover the Power of YouTube Native Content

15-08-2023 | 13:03:00
Mastering the YouTube game is already quite a challenge for content creators, and especially for brands aiming to create successful branded content

IAS enhances YouTube brand safety and suitability measurement offering

24-07-2023 | 12:30:00
Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

YouTube to launch AI-powered music ad solutions

28-04-2023 | 16:12:54
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.

[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings

01-02-2023 | 12:00:00
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.

YouTube tests free ad-supported streaming channels hub

31-01-2023 | 18:01:00
YouTube is testing a hub of free ad-supported streaming channels as it continues to expand its streaming ambitions.

[Interview] Jennifer Feaster, Speaker, YouTube Creators Festival

23-11-2022 | 10:09:00
Jennifer Feaster is a Managing Partner at Age Africa, an agency that combines data and creativity to develop performance driven YouTube channels, with unique content optimized for success.

TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research

22-11-2022 | 12:30:00
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.

[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain

17-11-2022 | 16:00:00
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.

GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana

16-11-2022 | 15:31:45
Ghana’s leading online media platform, GhanaWeb, and Age Africa Agency, the foremost YouTube agency with a Multi-Channel Network (MCN) in Africa, are co-sponsoring the second edition of the YouTube Creators Festival to be held from November 24 to 26, 2022, in Accra, Ghana.

Finance influencers growing footprint on Instagram and YouTube, report

26-10-2022 | 14:24:41
Emplifi, the customer experience platform, has released social data highlighting a significant rise in growth and activity for finance influencers on Instagram and YouTube between January and August, 2022.

[eMarketer] Consumers trust YouTube most for finding, purchasing products

03-08-2022 | 16:00:00
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.

Nielsen launches four-screen ad deduplication which will be used for YouTube

28-07-2022 | 09:47:46
Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys.

[eMarketer] Creators will be the centerpiece of YouTube’s growth efforts

29-06-2022 | 08:00:00
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.