VML named Global Agency of the Year at LIA 2026

The network's 90 awards comprised seven Grand LIA, 26 Gold, 30 Silver and 27 Bronze honours. Its work received recognition across the competition's categories, spanning creativity, design, digital, health, strategy and production craft.

VML was named Global Agency of the Year at the 2026 London International Awards (LIA), earning 90 accolades across the competition. The network also secured regional agency and network titles, while two of its clients, KitKat and F*** Cancer, received Brand of the Year honours.

VML London received the Global Agency of the Year title, while VML UK in London was named Regional Agency of the Year for Europe. VML New York took the North America regional agency title.

VML wins seven Grand LIA awards

The KitKat Heist, created by VML London and Burson for KitKat, led the results with three Grand LIA awards in Creativity in Media, Evolution and Non-Traditional.

VML also won four other Grand LIA awards. VML Warsaw received two for Lucky Fan Index, while VML New York won one for Beat Cancer Off and VML Bangkok received one for After Shit Happened Service.

VML secures regional network and brand honours

VML was named Regional Network of the Year in Europe, the Middle East and Africa, and North America. The results extend the network's recognition across several markets.

KitKat received Global Brand of the Year and Regional Brand of the Year for Europe. F*** Cancer was named Global Health & Pharma Brand of the Year and Regional Brand of the Year for North America.

LIA recognises creative work across disciplines

The annual London International Awards recognises work across multiple creative disciplines. International creative executives judge the entries through on-site panels.

VML's results reflect campaigns developed across its global office network for commercial brands and public health initiatives.

www.vml.com

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