Dutch ingredients startup Vivici launches new standard of protein in the U.S. market

Vivici, a Dutch ingredients startup, has launched Vivitein BLG in the U.S. market. The flagship ingredient under its Vivitein protein platform, ViviteinBLG is available now, enabling B2B customers to launch disruptive and differentiated products to consumers in the U.S. market. The New Standard of Protein, Vivitein BLG is a dairy protein (beta-lactoglobulin) which is produced through precision fermentation, with no animals involved in the production process.

The ingredient, which is self-affirmed GRAS (Generally Recognised as Safe) in the U.S., unlocks a range of consumer product innovations for food and beverage companies. These include clear water-based protein drinks with innovative flavors, clean protein powders with superior muscle-building performance and rapid absorption, and vegan-friendly protein bars with luscious chewy textures similar to bars made with animal-derived ingredients.

Vivitein BLG is targeted at the active nutrition category. Valued globally at $28.4 billion a year in 2023 with an 8.5% growth that same year, the category is primed for growth in the coming years. With the first customer offtake agreements for Vivitein BLG already secured, Vivici is uniquely placed to capitalize on that growth.

"As the role of protein in an active lifestyle continues to rise, American consumers demand a higher quantity and quality of protein in their diets," said Stephan van Sint Fiet, CEO of Vivici. "Vivitein BLG brings a new standard of protein to the US active nutrition market – one that enables companies to deliver on consumer demand in a way that no other protein has before."

Precision fermentation – the method used by Vivici to create dairy protein - combines the process of traditional fermentation with the latest advances in biotechnology, producing proteins without the need for animals. The technology promises to sustainably meet the protein needs of the world's growing population, without compromising on price, taste, or nutritional quality. Vivitein BLG will offer significant sustainability benefits over conventional methods of producing protein. These include 86% less water usage and a carbon footprint that is 68% lowerthan conventional methods of producing dairy protein.

"Our journey to-date has seen us rigorously demonstrate the game-changing credentials of Vivitein BLG from both a sustainability and commercial perspective," said van Sint Fiet. "When we say that Vivitein BLG is a new standard of protein, it's so much more than marketing."

Backed by nutrition, health and beauty multinational dsm-firmenich and dairy multinational Fonterra, Vivici was founded in 2023 with the mission of realising the commercial potential of precision fermentation. Vivici's senior team brings decades of combined expertise in ingredient application, and offers an unparalleled blend of commercial and technical acumen that sets the company apart in serving the needs of food and beverage customers.

Continuing its considerable momentum, the company plans to complement its existing manufacturing capabilities with a U.S. manufacturing partner in the coming months. It also promises a strong pipeline of future ingredient products, with a lactoferrin ingredient - Vivitein LF - to be launched later this year.

www.vivici.com

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