Nielsen and Cox Media Group renew agreement for TV and audio measurement services
Nielsen, a global player in audience measurement, data and analytics, and Cox Media Group (CMG) have announced a multi-year renewal agreement for television and audio measurement services covering CMG local television and radio stations.
With this agreement, CMG will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers including Scarborough, Arianna, Local Media Impact, and Streaming Dynamic Ad Insertion.
CMG Media Corporation provides local and national journalism and entertainment content to the people and communities it serves.
The company’s businesses encompass 14 high-quality, market-leading television brands in 9 markets; 50 top-performing radio stations delivering multiple genres of content in 10 markets; and numerous streaming and digital platforms. CMG’s TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.
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