Marketing Report


Gen Z more impacted and influenced by TV and streaming than by social media, report

24-05-2024 | 09:11:03
Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

988 Suicide & Crisis Lifeline teams up with major US streamers to discuss mental health in new campaign

22-05-2024 | 15:45:00
988 has launched a new gaming campaign which has been developed by The Invaders in collaboration with AFK.

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

21-05-2024 | 08:45:00
SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint

20-05-2024 | 07:35:00
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.

Nielsen launches a cross-platform view of total TV consumption

15-05-2024 | 09:22:00
The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

Cineverse launches omnichannel ad platform to better connect brands with audiences

13-05-2024 | 07:23:00
C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

Starbust encourages fans to experience the joy of endless possibility in new multimedia campaign

07-05-2024 | 07:18:00
The multimedia campaign created by Team OMC (DDB and Critical Mass) is anchored by a new advertisement.

Roku and The Trade Desk announce new data-driven TV streaming partnership

07-05-2024 | 07:08:00
Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

American labour union SAG-AFTRA selects Nielsen as provider of streaming content measurement

07-05-2024 | 07:00:00
Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for programs and episodes across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for original streaming programming

Asian American audiences spend nearly equal time watching content on TV and smartphone, report

03-05-2024 | 08:30:51
The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching  content on their TVs and smartphones.

Paramount Global announces new leadership

03-05-2024 | 08:27:37
To lead and oversee the company moving forward, Paramount Global has established an Office of the CEO, consisting of three senior company executives:

Roku and iSpot announce streaming audience measurement partnership

02-05-2024 | 08:15:00
The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem.

Marcos Pizza taps creative agency BarkleyOKRP in new campaign

24-04-2024 | 09:10:00
At the heart of the campaign are new :15 and :30 spots that will air on major networks on linear and streaming TV, executed by Marco's new media agency of record, Noble People.

Virgin Media partners with PubMatic to scale FAST advertising in the UK

24-04-2024 | 08:39:23
With 15 FAST channels currently available, and more set to launch later this year, Virgin Media is set to further expand its video offering throughout 2024.

Amagi and AD digital launch MAVTV Brasil's FAST Channel

16-04-2024 | 11:41:22
With this launch, the channel aims to offer viewers a unique global motorsport experience. MAVTV Brasil will deliver highly curated programming to Connected TVs across the country, offering both regional coverage and major US programs with Portuguese subtitles.

Harmonic introduces in-stream advertising for live sports streaming

16-04-2024 | 11:37:21
This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimize monetization strategies for their sports content.

Loop Media partners with Adnimation to increase CTV ad revenue

10-04-2024 | 10:22:38
This partnership allows Loop Media to enjoy Google’s premium demand while still looking to maintain its existing demand to maximize competition and increase fill rates and CPMs across the Loop CTV network.

Cineverse partners with Gracenote to boost streaming content searches

09-04-2024 | 11:05:43
 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

Seven in 10 CTV users in US prefer free, ad supported streaming TV, study

05-04-2024 | 07:52:00
Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

Fox unveils audience network and ad tech platform

05-04-2024 | 07:30:00
Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for Fox.

Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries

02-04-2024 | 10:30:00
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.