Thinkerbell wins Endeavour Group creative account

The agency will lead brand strategy and creative development for both brands, working alongside Endeavour Group's production partner, Plus Also Studios

Independent creative agency Thinkerbell has been appointed lead brand strategy and creative partner for Endeavour Group's retail brands Dan Murphy's and BWS following a review of the company's creative agency model.

The agency will lead brand strategy and creative development for both brands, working alongside Endeavour Group's production partner, Plus Also Studios, to deliver integrated creative and production services. Thinkerbell will begin work in August.

Agency selected after creative review

Endeavour Group said Thinkerbell was chosen for its combination of consumer insight and creative strategy, with the agency's collaborative approach supporting the retailer's focus on customer and data-led growth.

Catriona Larritt, Chief Customer Officer, Endeavour Group: "We are thrilled to appoint Thinkerbell to lead brand strategy and creative work for Dan Murphy’s and BWS. Throughout the review process, Thinkerbell stood out for their unique blend of ‘measured magic’, and combining rigorous consumer insight with outstanding creative ambition.

Their model is perfectly aligned with our strategic vision, and we are confident that their collaborative approach will help drive the next phase of customer and data-led growth for our brands."

Thinkerbell expands retail portfolio

The appointment marks a return to Dan Murphy's for Thinkerbell, which has previously worked with the retailer. The expanded partnership now includes both Dan Murphy's and BWS.

Margie Reid, CEO, Thinkerbell: "We’ve been lucky enough to work with Dan Murphy’s before, and it’s a relationship we genuinely treasured. So to now partner with Endeavour across both Dan Murphy’s and BWS is a real privilege. These are retail brands that sit at the heart of how Australians come together, the barbecues, the birthdays, and the Friday knock-offs. The team at Endeavour are seriously ambitious business people, and we are delighted they’ve trusted us to help write the next chapter."

www.thinkerbell.com

www.endeavourgroup.com.au

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