Taco Bell celebrates fan-created memories with unique drive-thru photo experience

Taco Bell drive-thrus have always been more than just a quick stop —they're a backdrop where fans create memories and embrace what it means to Live Más. Whether it's grabbing a Baja Blast with the bestie, securing the much-needed road trip Crunchwrap, or jamming out to the shared playlist as you pull away, it's the Taco Bell drive-thru where these everyday stories unfold.

Now, the brand is giving fans an opportunity to keep doing what they do best with the Live Más Drive-Thru Cams, a unique Taco Bell experience that celebrates their genuineness.

At select locations nationwide for a limited time, fans are invited to roll up with friends, family, or solo to capture the moment with a share-worthy pic. Some of these everyday drive-thru moments could even make it into Taco Bell's Big Game commercial, turning the spotlight on the true stars who make Taco Bell, Taco Bell.

Taylor Montgomery, Chief Marketing Officer, Taco Bell: "Every day in our drive-thrus we see moments that are so uniquely 'our fans' - the moments, the memories, and the energy that makes Taco Bell who we are. That's why, for our return to football's biggest stage, we're sidelining the celebrities and turning the camera on the fans who already make Taco Bell what it is. We're inviting Taco Bell Rewards members to come through and do you."

The Live Más Drive Thru-Cams are tailor-made and will appear at Taco Bell's drive-thru at select U.S. locations. To join in, Taco Bell Rewards members can visit a participating location, open the app and login, and proceed through the drive-thru per usual. At the end of the drive-thru, participants will make a stop right under the Live Más Drive Thru-Cam and scan a QR code to initiate the photo countdown, which then snaps a series of 6 photos of both the driver and passenger sides of the vehicle.

Afterwards, two digital photo strips – complete with three pics each - will be sent to your registered Taco Bell Rewards email. Plus, fans who opt in to be considered to show up in Taco Bell's ad spot can begin the countdown to the Big Game reveal during the 3rd quarter.

Taco Bell returns to football's grand finale after a three-year hiatus, following its last Big Game commercial featuring longtime fan and musician Doja Cat.

This year's Big Game commercial will be produced in partnership with Biite and the fully integrated campaign includes work from Edelman, Spark Foundry, The Syndicate, Deeplocal and Cycle / Laundry Service.

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