Payden & Rygel unveils digital ad campaign to introduce its fund portfolio

Investment management firm Payden & Rygel is running a digital ad campaign to introduce its funds to financial advisors, institutional investors and consultants.

The ads, which will appear in Barron’s and the Wall Street Journal, will spotlight the Payden High Income Fund (PYHRX), Emerging Markets Bond Fund (PYEMX), Absolute Return Bond Fund (PYARX) and California Municipal Social Impact Fund (PYCRX), all strategies with a compelling story for today’s market conditions.

The Payden Absolute Return Bond Fund aims to provide positive absolute returns in the long run, regardless of economic environments – an important consideration in markets where it’s hard to predict whether rates will go up or come down.

The Payden California Municipal Social Impact Fund targets investments in which the use of proceeds are consistent with positive social and environmental outcomes.

The Payden Emerging Markets Bond Fund seeks to provide investors diversification and attractive yields from bonds issued from some of the world’s fastest growing emerging economies.

The Payden High Income Fund has historically been less sensitive to interest rate changes than traditional fixed income funds, while aiming to provide more downside protection than equity strategies.

Payden & Rygel is one of the largest privately-owned global investment advisors offering a globally diversified array of equity, fixed-income and cash balance fund strategies across the risk/reward spectrum.

Payden’s fund family is one of the market’s best-kept secrets, offering compelling investment strategies for fast-changing market conditions. With this ad campaign, the firm hopes to raise awareness of the funds.

www.payden.com

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