Ogilvy Miami and Kalik partner to empower Bahamians with campaign celebrating national identity
Ogilvy Miami has launched "In Our Hands," a dynamic new creative platform for Kalik, the iconic Heineken beer deeply embedded in the Bahamian community, as a powerful force in preserving and promoting cultural legacy across generations.
"In Our Hands" is a celebration of Bahamian pride, a homage to the people, traditions, and unique spirit that define the islands. Through this initiative, Kalik seeks to empower the community to actively safeguard their heritage while inspiring pride and active participation in keeping cultural traditions alive.
Queswell Ferguson, senior portfolio manager for Beers, Commonwealth Brewery Limited. (CBL): “We wanted this campaign to not only tell a story but to start a conversation. As the Beer of The Bahamas, Kalik is more than just a beer brand; it’s a symbol of unity, celebration, and identity. With ‘In Our Hands,’ we’re honouring the past while empowering Bahamians to shape the future of our cultural heritage.”
Arlene Armenteros, general manager, Ogilvy Miami: "As partners, we designed a creative concept that goes beyond a campaign—it's a powerful platform for significantly enhancing Kalik's brand strength. Our strategy is based on taking key cultural moments throughout the year to amplify the impact and execute a 360° communication plan starting with "242 To The World" spot, amplification on social channels inviting all kalikers to participate in the conversation, promotional offers in stores and merchandising.”
Andre Woldt, marketing director, CBL: “This campaign is a love letter to Bahamian culture and creativity. It’s a showcase of the country’s incredible talent—on and off the screen—and a reminder that culture thrives when we embrace and uplift each other.”
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups
