GUT promotes Guillaume Roukhomovsky to Executive Creative Director of GUT Amsterdam

GUT Amsterdam has promoted Guillaume Roukhomovsky to Executive Creative Director. In his expanded role, Roukhomovsky will oversee the creative vision for GUT’s Amsterdam office, and will report directly to GUT's Chief Creative Officer for Europe, Ignacio Ferioli.

Roukhomovsky brings over 15 years of creative experience across global brands and award-winning campaigns. Renowned for his bold ideas and collaborative approach, he has been instrumental in shaping GUT Amsterdam’s creative culture and delivering work that resonates with audiences and delivers business results.

Roukhomovsky: “Amsterdam isn’t just a city—it’s a launchpad for global ideas. I’ve seen how bold thinking can take off here, but it doesn’t happen often enough. That’s where GUT comes in. As ECD I look forward to working with the team to transform bold ideas into big business, to maximise Amsterdam’s ambition and true creative courage.”

Before his promotion, Roukhomovsky served as Creative Director at GUT, leading breakthrough projects for clients such as Heinz, foodora, and AbInbev. His previous experience includes senior creative roles at 72andSunny, Anomaly and Fred&Farid, where he helped craft campaigns for global icons including Axe, Coca-Cola, Diesel, and Under Armour.

Ignacio Ferioli, Chief Creative Officer for Europe, GUT: “Gui was the first creative at GUT Amsterdam. It makes me very happy to see him take this step. His professional growth lately has been exponential. And as a person, he’s still the same—amazing and kind. He’s definitely one of us—he suffers from the same condition. He’s completely in love with this profession”

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