GAIN, Capstone merge education expertise

The expanded practice will support universities and business schools in the UK and international markets

Creative and marketing consultancy GAIN has combined with higher education specialist Capstone Consultants to create a dedicated practice serving universities and business schools.

The move brings together Capstone's expertise in market insight, programme development, student recruitment and enrolment growth with GAIN's capabilities in data, technology, creative, customer experience and performance marketing.

Combined practice targets sector growth

The new Higher Education practice will be led by Helen Robertson and Leyla Gilbey, who join GAIN as Joint Managing Directors.

GAIN said the expanded practice will support universities and business schools in the UK and international markets as institutions respond to changing student expectations and recruitment challenges.

Experience spans leading universities

The combined business has worked with institutions including the London School of Economics, King's Business School, UCL School of Management, City St George's at the University of London, the University of Oxford, Warwick Business School and Henley Business School.

Neil Dennis, Chief Executive Officer EMEA, GAIN: "Capstone has an exceptional understanding of the challenges facing universities and business schools, as well as an impressive track record of helping institutions strengthen their offer, attract students and achieve ambitious growth targets. Its specialist expertise and close client relationships make it a natural fit for GAIN and will add real depth to our existing higher education capabilities."

Team joins GAIN

Leyla Gilbey, Joint Managing Director, GAIN: "Joining GAIN gives us a unique opportunity to broaden the services we can offer universities at a time when the sector is under enormous pressure. By combining our specialist higher education knowledge and dedicated approach to client relationships with GAIN's global reach and expertise, we can help institutions find new opportunities for sustainable growth and become more competitive."

Capstone's existing team will join the new practice while maintaining its approach to client confidentiality. The business will also establish a presence at GAIN's offices in Bristol and central London.

www.thisisgain.com

www.capstoneconsultants.co.uk

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