Columbia Sportswear appoints adam&eveDDB as its global agency of record

adam&eveDDB has been selected by Columbia Sportswear as its global agency of record, following a competitive pitch. The new account will be led by adam&eveDDB London, in a close partnership with adam&eveDDB US.

As Columbia’s new creative agency partner, adam&eveDDB will oversee and refresh the brand’s creative strategy, leaning into the eighty-six-year-old company’s unique character.

Joe Boyle, Executive Vice President, Columbia Brand President, Columbia Sportswear: “As we look to grow our brand we wanted to build a relationship with an agency that can help tell our unique story in a way that connects emotionally with global audiences, while helping consumers understand the innovation that has powered our products from the beginning. There’s never been a better time for people to enjoy all the outdoors has to offer and we want to unlock that for more people around the world and inspire them through a strong story-telling approach and creative strategy with adam&eveDDB.”

Miranda Hipwell, CEO, adam&eveDDB: “The story of Columbia is so rich and full of personality, this was a partnership we felt excited about from the moment Joe’s letter inviting us to pitch landed on our desks. We’ve enjoyed every minute of the journey until now and can’t wait to tell more people, all over the world, about the unique marriage of irreverence, imagination and innovation embedded in the brand’s DNA. In a world full of purpose led ambitions, Columbia is a rate example of the real deal – we couldn’t be happier to be kicking off this creative, collaborative partnership.”

www.columbia.com

www.ddb.com

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