72andSunny wins Booking.com global account

Booking.com has appointed 72andSunny Amsterdam as its global creative agency following a competitive review of its creative account.

Booking.com has appointed 72andSunny as its new global creative agency following a competitive agency review. 72andSunny has already started work, with its first creative work for the travel platform expected to roll out in early 2027.

The appointment marks a new chapter for Booking.com, which has partnered with Canadian-American creative agency Zulu Alpha Kilo since 2023.

However, Zulu Alpha Kilo has clarified that it chose not to participate in the recent review process. The agency said it had partnered with Booking.com for the past four years and was proud of the work created together, but opted not to take part in the latest review.

During the review, which Booking.com does not officially refer to as a pitch, the shortlist comprised 72andSunny, London-based AMV BBDO, part of Omnicom, and Zulu Alpha Kilo. Following Zulu Alpha Kilo’s decision not to participate, 72andSunny was ultimately selected as Booking.com’s new global creative partner.

72andSunny to lead Booking.com’s global creative

72andSunny will lead global creative work for Booking.com, with the partnership expected to support the brand’s next phase of growth.

The creative agency was founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot and was sold in 2010. Since 2021, 72andSunny has been owned by Stagwell and operates offices in New York, Los Angeles, Sydney and Amsterdam.

Its Amsterdam office is led by British executive Holly Loxley. In recent years, 72andSunny has won clients including Heineken, Indeed and Midnite.

Booking.com expands global creative partnership

Founded in Amsterdam in 1996, Booking.com remains headquartered in the Dutch capital and offers 32 million accommodation options worldwide across 45 languages.

The appointment of 72andSunny gives the travel platform a new global creative partner as it continues to evolve its brand and communications internationally.

www.booking.com

www.72andsunny.com

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