Barbour and Monty Don celebrate craft, community and nature

Monty Don has created a new episode of Barbour’s Way of Life documentary series featuring broadcaster and gardener.

The social-first content series, developed for, focuses on people across the UK whose lifestyles reflect themes of community, craftsmanship and outdoor living.

Monty Don explores lessons from nature

The five-minute episode, titled Nurtured by Nature, examines Monty Don’s relationship with the natural world and how gardening has shaped his approach to life over several decades.

The film centres on themes including patience, observation and personal connection with nature, with Monty Don discussing how lessons learned through gardening extend beyond the outdoors into everyday life.

According to GAIN, the episode forms part of the wider Barbour Way of Life series, which has been running since 2023 and highlights individuals connected to outdoor living and traditional crafts.

Documentary series focuses on authentic storytelling

Previous episodes have featured farmers, foragers, market traders and beekeepers, with each short film presenting unscripted stories focused on lifestyle, work and craftsmanship.

The series is distributed across Meta platforms as well as Barbour’s website and YouTube channel.

Sophie Bolland, Senior Global Digital Marketing Manager, Barbour: “At Barbour, It’s a Way of Life is a natural extension of who we are as a brand, rooted in an enduring connection to the outdoors, craftsmanship and community.”

Sophie Bolland added: “Working collaboratively with GAIN, this digital series allows us to authentically tell the stories of individuals like Monty Don, whose values so closely align with our own.”

GAIN continues long-term Barbour partnership

Neil Dennis, CEO Creative Studios & Experience, GAIN: “We’re really proud to have been working with Barbour for more than 10 years now and their latest content series, Barbour Way of Life, is really setting the bar for how brands create organic content.”

Neil Dennis added that the latest episode featuring Monty Don continues the direction established across the series.

GAIN handled narrative development, pre-production, filming and post-production for the campaign.

www.barbour.com

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