Accenture Song wins pitch to revamp VELUX’s creative direction for 2025 launch

Tech-powered creative group Accenture Song has won a competitive pitch to become the agency for the new creative platform for roof-window maker The VELUX Group.

VELUX is on a mission to transform spaces into favourite places that inspire people to connect with the world around them.

Aliëtte van der Wal-van Dijk, executive vice president for global marketing, VELUX: “Our purpose is to create well-being for people and planet by transforming spaces using daylight and fresh air. It remains at the centre of everything we do, and we’re excited to be partnering with Accenture Song to bring it to life for new audiences around the world.”

VELUX has tasked Accenture Song with developing a new global platform and long-term creative universe, connecting with B2C and B2B audiences around the world, helping the brand to extend its reach.

VELUX will be serviced by an internationally integrated Accenture Song team across Copenhagen, Dublin, Hamburg and London, delivering strategic and creative support, with local representation from key markets.

Lotte Jakobsen, managing director, Accenture Song Nordics: “Our strength lies in our ability to collaborate seamlessly across countries and expertise. This is when we are at our best. Bringing together our top talent to solve a client problem with creative originality and flair.”

The new creative platform will launch in Spring 2025 with a full funnel awareness campaign that will run in over 25 countries.

Kent Holm, senior vice president for brand marketing, VELUX: “This was an extensive pitch, with some of the best creative agencies in the business. We were impressed by Song’s passion for the brand, relentless creativity and unique approach to bringing ideas to life through the whole customer experience.”

Thomas Knüwer, chief creative officer for Germany, Accenture Song: “VELUX has been at the top of its game for more than 80 years. We’re honoured to be partnering with VELUX on this new phase of the journey; helping even more people realise the transformational impact of VELUX products for their homes.”

Will Hodge, chief strategy officer, Accenture Song UK: “We're incredibly excited to partner with VELUX - together we're ready to carve new paths for sharp strategic and creative thinking to grow their business across Europe.”

www.accenture.com

www.velux.com

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