Marketing Report

Creation
Frylight taps SAMY as first social agency partner
Strings & Things serves up beats, bites and big smiles in new ad spot
Amazon Ads shows how small businesses can rival big brands
Genesis turns SUV into a canvas for family connection in new ad
CDC launches campaign to address youth substance use and mental health
Spotify and FC Barcelona team up with ITZY for South Korea campaign
Creative agency Fold7 wins pitch for Sauce Shop
HOKA and Stink Studios honour pacers and guides in new campaign
Multiple parties show interest in Sorrell’s S4 Capital, parent company of Monks
Plastic Change targets male fertility in bold anti-plastics campaign
KFC and Greggs unite for limited-edition gravy and pastry mashup
Govia Thameslink Railway launches campaign to boost leisure travel
Havas London wins creative brief for Anchor butter
TBWA\Media Arts Lab appoints Tommy Smith to oversee UK, EU and CEMEA operations
Raleigh chooses a new path, launches a bold brand campaign
Netflix, NYX and GUT Amsterdam reimagine back-to-school with a bold campaign
Levi’s and Beyoncé unveil final chapter of REIIMAGINE campaign
Pepsi MAX brings out the flavour with creator-led campaign
DQ taps Colle McVoy to reposition brand beyond treats
Maynards Bassetts juices up OOH ads with utensil-inspired characters
Trident’s new campaign uses gum to inspire spontaneous choices