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The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.

DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 

Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.

MeMo² is directly looking for a Python Data Analyst (Groningen - part time)

Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.

Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.

WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.

GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.

Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019 according to eMarketer’s latest time spent forecast from Insider Intelligence.

The European Investment Fund (EIF) has signed a guarantee agreement with Danish alternative finance provider REinvent Finance.

WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.

Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.

GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.

Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.

MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.

Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.

Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.

SpotX, the global video advertising platform, has announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising.

Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH

From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit. 

S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.