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The Interactive Advertising Bureau UK, IAB UK, has partnered with Manchester Metropolitan University to equip graduates with essential industry insight and skills for careers in digital marketing.

With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.

The first of its kind partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.

Advertising agency BBDO Belgium has brought back a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications.

This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.

In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.

The UK advertising market’s recovery has exceeded expectations in the latest Advertising Association/WARC Expenditure Report, with estimates for growth in 2021 at 26.4%, reaching a total of £29.7bn.

The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.

Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.

Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.

Jane first joined Publicis Groupe three years ago, and serves as Managing Partner, Asia-Pacific and Chief Executive Officer, Publicis Groupe North Asia, based in Shanghai.

As video ad spending continues to expand, its share of total programmatic ad dollars will grow. This year, video will account for more than half of all programmatic display ad spending for the first time.

Kantar, the global data-driven analytics and brand consulting company, has announced that Link AI, its AI-powered ad testing solution, is now available on Kantar Marketplace, its agile market research platform.

Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising.

This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.

Stephen will spearhead developing and executing the company’s local strategy, as well as acquiring new clients. The move signals the company’s commitment to international expansion, especially in the UK market.

This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.

Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.