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Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.

The SDA specification allows publishers, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new, untested technologies.

The company was founded a decade ago with a mission to drive industry-leading success for location-based businesses using mobile advertising.

Kantar, the global data-driven analytics and brand consulting company, has announced its partnership with fuboTV Inc. the sports-first live TV streaming platform.

MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the experience, what emotions they are feeling, and whether they are distracted or focused.

According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.

Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.

Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.

The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.

Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO).

Taking place at Islington’s Business Design Centre on 25-26 May, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions.

With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.

The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on April 1.

As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

WPP has announced the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.

The World Out of Home Organization has signed six new members: Intermx, Core Media, StreetSmart, MODA Technologies, Astral Media Outdoor and Digital Signage Federation.

 In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.

She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.

The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.