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The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.

Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 

Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.

Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.

This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale.

 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.

Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.

Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.

Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.

As air travel is resurging, Mediabrands is joining forces with ReachTV, the rapidly expanding network available on nearly 2,500 screens at some 90 airports across North America and the United Kingdom.

ITV2 are to partner with charity CALM (Campaign Against Living Miserably) on a new six part series in which Kem Cetinay and Amber Rose Gill open up the conversation around mental health and wellbeing. 

Fremantle is directly looking for a Content Researcher/Copywriter in Amsterdam 

 RTL Group and Talpa Network have announced that they have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group.

Amazon Studios has released a comprehensive Inclusion Policy that extends its commitment to diversity, inclusion, and equity for its content and productions, as well as a Playbook with guidelines for its collaborators in the creative community.

Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.

As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.

It forms part of the channel’s wider Creative Diversity plan and will drive forward commitments  to deliver Commissioning Diversity Guidelines, the Valuable 500 Commitment, the CDN’s industry-wide commitment to Doubling Disability behind the camera, and the channel’s own commitment to increasing representation on-screen.

The data showed that 82% of its audience immediately experienced an uplift in positive feeling following an individual interaction with Hearst UK content.

Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.

The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.

Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Leaders to ask them to donate 20% of their available vaccines to help developing countries.